Seller's guide
Selling well isn't luck — it's method
The Livin' process in 6 phases and a complete checklist from pricing to the deed.
1
Value with real data
The right price decides everything: too high scares buyers off, too low leaves money on the table.
WHAT TO FOCUS ON
- Market study with real comparables — homes sold, not just listed
- Analysis of active competition in your area
- Price positioning strategy
- If you have a loan: confirm the outstanding balance (capital to release)
2
Prepare the documents
Handling the paperwork early avoids delays at the CPCV and deed — and builds buyer confidence.
WHAT TO FOCUS ON
- Permanent certificate, tax register and use licence
- Energy certificate (required to advertise)
- Housing technical sheet (post-2004)
- Mortgage discharge, if applicable
3
Prepare the home
Well-presented homes sell faster and better. The first impression is online.
WHAT TO FOCUS ON
- Small repairs with a return
- Depersonalise, tidy up, natural light
- Home staging when it's worth it
- Professional photo and video, drone and virtual tour when applicable
4
Promote on the right channels
Multichannel exposure with professional content — that's how the first week online counts.
WHAT TO FOCUS ON
- National and international portals
- Social media: Facebook, Instagram, YouTube and LinkedIn
- Flyers, on-site signage and selected events
- Livin' network + global Keller Williams network and sharing with other agencies
5
Qualified viewings and negotiation
Your time is worth money: only real buyers, with validated financial capacity.
WHAT TO FOCUS ON
- Financial qualification of interested parties
- Accompanied viewings and personalised follow-up
- Feedback collection and strategy adjustments
- Analysis and strategic negotiation of offers
6
CPCV, deed and taxes
Closing well matters as much as selling well.
WHAT TO FOCUS ON
- CPCV with legal support and protected deposit
- Confirmation of the buyer's loan
- Deed: payment, keys and mortgage discharge
- Capital gains tax (IRS, annex G): 50% of the gain taxed for residents, with exemption if reinvested in a primary residence — plan ahead
Take the checklist with youPDF with the 28 points, ready to print and share.
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