Seller's guide

Selling well isn't luck — it's method

The Livin' process in 6 phases and a complete checklist from pricing to the deed.

1
Value with real data

The right price decides everything: too high scares buyers off, too low leaves money on the table.

WHAT TO FOCUS ON
  • Market study with real comparables — homes sold, not just listed
  • Analysis of active competition in your area
  • Price positioning strategy
  • If you have a loan: confirm the outstanding balance (capital to release)
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2
Prepare the documents

Handling the paperwork early avoids delays at the CPCV and deed — and builds buyer confidence.

WHAT TO FOCUS ON
  • Permanent certificate, tax register and use licence
  • Energy certificate (required to advertise)
  • Housing technical sheet (post-2004)
  • Mortgage discharge, if applicable
3
Prepare the home

Well-presented homes sell faster and better. The first impression is online.

WHAT TO FOCUS ON
  • Small repairs with a return
  • Depersonalise, tidy up, natural light
  • Home staging when it's worth it
  • Professional photo and video, drone and virtual tour when applicable
4
Promote on the right channels

Multichannel exposure with professional content — that's how the first week online counts.

WHAT TO FOCUS ON
  • National and international portals
  • Social media: Facebook, Instagram, YouTube and LinkedIn
  • Flyers, on-site signage and selected events
  • Livin' network + global Keller Williams network and sharing with other agencies
5
Qualified viewings and negotiation

Your time is worth money: only real buyers, with validated financial capacity.

WHAT TO FOCUS ON
  • Financial qualification of interested parties
  • Accompanied viewings and personalised follow-up
  • Feedback collection and strategy adjustments
  • Analysis and strategic negotiation of offers
6
CPCV, deed and taxes

Closing well matters as much as selling well.

WHAT TO FOCUS ON
  • CPCV with legal support and protected deposit
  • Confirmation of the buyer's loan
  • Deed: payment, keys and mortgage discharge
  • Capital gains tax (IRS, annex G): 50% of the gain taxed for residents, with exemption if reinvested in a primary residence — plan ahead
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